The LG Caravan: Bringing the Good Life Closer

…to deliver innovative digital products and services that make our customers’ lives better, easier and happier through increased functionality and fun.”


 (The LG Caravan)

Inspired by this vision, LG Philippines founded the LG Caravan. It was established to reach out to the consumers; to foster a friendly relationship between the brand and the community. LG aspires to be identified as a credible company that actually strives to manifest its tagline, Life’s Good. And so, the Caravan is designed to demonstrate the good life all around the country and let the consumers witness and experience this themselves. It can be considered as their first steps of corporate social responsibility as it is LG’s way of giving back to the community.

The LG Caravan is a ten-day event that includes a wide variety of fun activities and free services. To commence the event’s first day in the location with vigor, LG’s opening activity is Fitness Day. This activity invites the community of all ages to get up, stretch and enjoy a free Zumba session alongside a band of drum beaters. For a day, a Medical Mission is accessible for free check-ups and consultations with doctors. Free medicines are given away as well. There are also daily activities scheduled all throughout the event. The Free Labada service lets the community use LG’s washing machines free of charge; including the detergent! Owners of LG appliances that need repairs can get free services even if their warrantees are already past due. For the kids and teenagers, the Caravan also offers free gaming wherein they get to play with consoles together with LG’s finest TVs. The community also gets to enjoy watching HD movies during Movie Nights. On the last night of the Caravan in the area, talent competitions are held such as Videoke Nights where talented individuals get to perform their favorite ‘birit’ songs in front of a large audience. Local rock bands and musicians serenade the audience and fill the location with great music during the Show Band. Finally, prizes are given away during the raffle promo where winners take home LG products and cash!


(The LG Caravan Medical Mission)


(LG Caravan’s Zumba Session)

LG Philippines has been bringing the Good Life closer to its consumers with the LG Caravan for five years and it has shown great outcomes. Not only did it increase its brand presence all over Luzon, Visayas, and Mindanao but it also facilitated an increase in sales in targeted areas. Aside from that, its effort to reach out to its customers was recognized by an award-giving body. Last 2013, the LG Caravan was awarded by the Philippine Quill Awards for its admirable communication management.

This fun-filled activity mobile has been to Laoag City, Dagupan City, Tayug, Pangasinan, and Agoo, La Union so far during this year 2014. This August until November, the Caravan will travel around Visayas and Mindanao. It will stop by Tagbilaran City (Jul 31-Aug 9) and Cebu City (Aug 14-24.) By September it will visit Roxas City, and Bacolod City. On October and November it will take a trip to Cagayan de Oro City and Davao City, respectively.

Catch the LG Caravan and experience the Good Life!

Keep track of its travels and follow LG Philippines



Washing Machine Raffle Mechanics:

1. For every purchase of the participating LG Washing Machine during the promo duration of July 22 – Sept 30 2014, customer is entitled for a raffle coupon.

2. Customer will get a chance to win any of the following items:

a. 1st Prize – Family get away for 4 (1 Winner) ( 2D/1N at Thunderbird Resort – La union )

b. 2nd Prize – LED TV 32LB552A (2 winners)

c. Consolation Prize – Bio Essence Body Massage for 2 (10 Winners)

3. Duration starts from July 22 – Sept 30, 2014.

4. This promo is valid to all customers from participating dealers listed below

5. 18 years and above are qualified to join provided they buy participating models of LG Washing Machines during promo period.

6. Customer must fill up the Raffle Coupon of the following information:

Name, Address, Contact no, Model Name & Serial Number, Sales Invoice No. & Date of Purchase, Name of dealer and drop it at designated drop boxes

7. Deadline of submission of entries is on Sept 30, 2014.

8. Determination of winners will be at LG Head Office, 15 F. Legaspi st., Maybunga Pasig City on October 3, 2014 at 7pm.

9. Grand Prize is an overnight stay at Thunderbird Resort at La Union with breakfast and travel. Transferable and not convertible to cash. (Valid for 1 year from date of issuance)

10. A participant can only win once. If a name wins more than once, he or she will get the bigger prize.

11. Winners shall be notified thru registered mail.

12. LG Shall pay the 20% tax for prizes exceeding Php 10,000.

13. Redemption period shall be within 60 days from notification.

14. Winner can claim their prize at LG Head Office, 15 F. Legaspi st., Maybunga Pasig City. For provincial winners, prizes will be sent via courier

15. Employees of LG Electronics, Promoting Agency, Advertising Agency and participating outlets including their relatives up to second degree of consanguinity or affinity are disqualified from joining.


Discover more:

Buy LG REF and Get FREE Nestlé Speculoos Ice Cream


Promo Mechanics:

1. Customers needs to avail either Ever Cool Single Door Refrigerator
(GN-B201SLZ or GN-B331SLZ) to claim free voucher from Nestle.

2. Promo duration is from July 14 to August 15 only.

3. Once customer avail either GN-B201SLZ or GN-B331SLZ, promodiser of the participating dealers will give the customer the free voucher. All free voucher has a unique identification number.

4. Customer needs to fill up monitoring sheet upon receiving the free voucher. All participating dealers will be provided a monitoring sheet.

5. Once the monitoring sheet is filled up, the fr ee voucher will be attached t o the sales invoice.

6. Customer needs to present the free voucher together with the sales invoice at selected Mercury Drug stores (Metro Manila only) until
December 31, 2014.

7. Participating dealers are as follows (strictly Metro Manila only):
• SM
• Anson
• Abenson
• Western
• J&R
• Robinsons
• Western
• Major

Discover more:

LG #NoToBlur Movement

#NoToBlur Movement Promo Mechanics


Never miss moments in motion with the world’s 1st Smartphone with Laser Auto Focus. View them in full clarity with LG G3′s Quad HD display, giving you 4 times the resolution of Full HD.

How to join?

  1. Post a photo of your own blurred photograph of choice (any subject and scenario) accompanied by the caption: “With LG G3′s Laser Auto Focus, I say #NoToBlur because _________ @LGPhilippines
  2. You may submit via Twitter, Instagram or even both.
    • Via Twitter:
      • Log-in to your personal Twitter account and FOLLOW @LGPhilippines
      • Make sure your Twitter account is Public so that entries will be visible in the official hashtag (#NoToBlur). Don’t forget to mention @LGPhilippines
    • Via Instagram
      • Log-in to your personal Instagram account and FOLLOW @LGPhilippines
      • Make sure your Instagram account is Public so that entries will be visible in the official hashtag (#NoToBlur). Don’t forget to mention @LGPhilippines.
  3. Encourage your friends and family to LIKE/FAVORITE your photo entry.
  4. Multiple entries are allowed per username provided that photo entries are UNIQUE to avoid spamming. Spamming of the same photo submission would result to disqualification.


sample image

With LG G3′s Laser Auto Focus, I say #NoToBlur because I never wanna miss the colorful details of streets of Manila @LGPhilippines

Promo Mechanics:

  1. Submissions in Instagram and Twitter will be accepted from July 25 to August 8, 2014.
  2. Winner will be picked at random using DTI-prescribed Announcement of winner will be made 3 business days after the end of the promo.
  3. Participants are NOT encouraged to use photo editing applications to their photo entries.
  4. The winner will be notified and announced through the official Facebook,Instagram, and Twitter pages of LG Electronics Philippines (LG Mobile Philippines).
  5. Contest is open to everyone residing in the Philippines.
  6. The lucky winner will win a brand new LG G3 Smartphone (16 GB).
  7. LG Electronics Philippines will not be liable for copyright and infringement cases and complaints.


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LG Electronics Inc. (LG) announced a 165 percent increase in second-quarter net profit compared with the same period last year, reflecting strong earnings from both the TV and mobile operations. LG reported second-quarter 2014 net profit of KRW 412 billion (USD 399.8 million) and operating profit of KRW 606 billion (USD 588.5 million), an increase of 26.5 percent year-over-year. Unaudited second quarter consolidated revenues of KRW 15.37 trillion (USD 14.93 billion) increased 7.7 percent from the previous quarter.

The LG Home Entertainment Company saw steady performance with second-quarter revenues of KRW 5.09 trillion (USD 4.94 billion), a 3 percent increase quarter-over-quarter and almost unchanged from the same quarter 2013. Operating profit of KRW 154.5 billion (USD 150 million) was an increase of 64.9 percent from the same quarter last year as a result of better product mix and lower fixed costs. Demand for Ultra HD TVs in key markets will continue to drive LCD TV revenue growth. The B2B market, led by monitors and digital signage, also is expected to contribute to LG’s growth in this segment.

The LG Mobile Communications Company shipped a record-high 14.5 million smartphones in the second quarter, a 20 percent increase year-over-year with LTE products accounting for more than one-third of all LG smartphones sold this year. As a result, sales increased 16 percent from the same period last year to KRW 3.62 trillion (USD 3.51 billion), the highest since the first quarter of 2010. The mobile division’s operating profit of KRW 85.9 billion (USD 83.4 million) in the second quarter put an end to three consecutive quarters of losses. Much of the success was due to the initial popularity of the LG G3 in the Korean market and strong sales of L SeriesIII smartphones. LG plans to continue its global rollout of the G3 and introduce more mass tier products in the second half, including variations of the LG G3, such as the recently announced G3 Beat, and additional L Series models.

The LG Home Appliance Company reported strong sales in the Korean market with sales increasing 9 percent from the same quarter the previous year. Second-quarter revenue of KRW 3.03 trillion (USD 2.94 billion) was 5 percent lower compared with the same period last year due to unfavorable foreign currency exchange movement especially in developing markets. An improvement in cost structure resulted in the LG Home Appliance Company recording operating profit of KRW 97.8 billion (USD 95.0 million) and profit margin of 3.2 percent. LG expects revenues and profitability for home appliances to increase in the second half due to the launch of market-leading washing machine and refrigerator products and the effect of cost reductions.

The LG Air Conditioning & Energy Solution Company recorded steady sales of commercial air conditioners and new products such as dehumidifiers with revenues of KRW 1.64 trillion (USD 1.59 billion) and operating profit of KRW 164.2 billion (USD 159.4 million) in the second quarter. Despite slightly lower revenues than the same period last year, an improved product mix resulted in a profit margin of 10 percent in the second quarter, and second-half results are expected to benefit from increased demand in the Middle East, rollout of additional variable refrigerant flow (VRF) air conditioning products and stronger cost competitiveness in commercial air conditioners.

2014 2Q Exchange Rates Explained

LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2014. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter ― KRW 1,030 per USD (2014 2Q).